mpod connect marketing for dentists

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Don’t Follow The Crowd, Make Sure Your Social Media Stands Out

How To Make Your Practice Stand Out From The Crowd

How To Make Your Practice Stand Out From The Crowd

How To Make Your Practice Stand Out From The Crowd

A question I get asked a lot is how to make a practice stand out on Social Media.

Well the first thing is the design, your social media needs to be branded across the board which is called cross branding. So from Facebook to Twitter to Instagram to Youtube to Google maps all your platforms should mirror your brand and ultimately so should your website. This is key to standing out from the crowd.

However, before you even look at cross branding you need to make sure all accounts are linked – business manager is set up and all platform services are live.

And as an IMPACT member we make sure that these are the first thing we do when you come onboard. 

Once your platforms are ready, we are ready to get creative with your content!

 

The Big Mistake

The biggest mistake that practices make is to post clinical content, this is great for a personal / professional account but for your brand / business we would strongly avoid this.

From years of experience we know that prospects and patients respond better to personal content and results. Here at IMPACT we have the perfect mix of clinical, sales and personal content to build the best online presence.

People Like People

This also refers back to clinical posts, while we would suggest ‘before and afters’ to be posted regularly to show results of your treatments (especially dramatic cases). It is important to see you and your team on your social media, people like and relate to people so are more likely to stop, look and engage if they see a familiar face. Introduce your team to your followers. Meet the team posts can humanise your business and add a face to the name.

Go behind the scenes, Show people a side of your practice that they don’t normally see, such as a behind-the-scenes look at what happens in the practice, maybe set up a timelapse or photos of team meetings or stickers for the kids.

When you join us at IMPACT we send you resources, including checklists, posters and props to help you get great practice content. 

Think about it…. You’re a prospect looking for cosmetic treatment and you follow two practices on social media, 

One is posting – Offers, generic dental posts and some before and after cases, clinical posts

The other is posting – Meet the team photos, videos explaining treatments, video invites to smile consultations, dramatic before and afters, photos of the team in practice, photos of patients on completion of treatment, team celebrations / meeting and offers / generic dental posts. All with a direct call to action!

Which would you gravitate towards? 

We know that it is time consuming to build a social media presence like this but it’s as simple as taking a pic / video and sending it over to us, we will do the rest! So you have time to do what you are best at – DENTISTRY!

No “I” In TEAM

Your social media needs to show your team’s personality and the values of your practice.

So when setting up your social media it’s important to remember the goal. 

What are you using social media to do:

  • Showcase your technical hand?
  • Build your reputation in the dental community?
  • Bring in more patients?

Whilst all of the above are important you need to pick which is your primary goal.

The correct answer for any dental practice is to bring in more patients and to do this you need to work as a team by showing all skills, all achievements and all results from all members of your team from award winning dentists to the front of house team and most importantly have fun.

Some dentists may disagree with this as they want to focus on showcasing their skills and building their reputation but this should be done on a personal page and I can’t stress this enough. You can still tag over content and cross brand to the practice page.

The work dentists do is phenomenal and I agree it should be seen. However, complicated dental work, implant placements, wide retracted photos and perfect composite detailing are better to be shown to peers not prospects as you will get more acknowledgement this way. 

Awards

The MPOD team knows from experience what it takes to submit an award entry so when we speak to our members we are not shocked to hear that they don’t have time to submit but the reward from even a finalist nomination is gold! Not just social media gold but overall gold for your practice.

We have contacts at the FMC to help you prep for the awards making it that little bit easier to apply and once you have that badge you have stepped out of the crowd even further.

It’s not just dental awards content to think about, what about team member of the month or year and celebrating work anniversaries? They all show the dental team you are and as I mentioned before, people like people.

The Follow Up

This is the final step I will give you today and this is the close, the final step. You have done all the legwork and a prospect has contacted you “Yay”. Now what?

You need to make sure you have a follow up process or using our dashboard (recommended) to keep on top of these prospects. Some cases can take up to 6 months or longer to convert so it’s important to have touch points. This could be text, email, call and newsletters.

The final stage of follow up comes after the treatment is completed and this is normally a phone call from the TCO or Dentist but remember to ask for a Facebook / Google review.

If you would like more information on growing your social media presence then please contact me at jay@mpodteam.com

P.S To find out how we can help you grow your practice and your team get in touch today. ⁠ ⁠

Call the team on 0113 827 2249 or email Vicki@MpodTeam.Com⁠ 

Using Social Media To Support Your Community

How To Be A Pillar In Your Community

Whether you are a big city or a small village Dentist you should always be part of your local community. Engaging with your locals will boost referrals and retention not just for one family member but for the whole community.

How To Be A Pillar In Your Community

The easiest way to get out there and show you care about your community is with a Charity.  This could be coffee mornings, sponsored fitness events or even collecting old clothes for your local homeless shelter, just to name a few. Remember to always keep it local! 

It’s not always about Charity though you may have a local sport team that needs sponsoring like Smile With Us, who are the proud sponsors of Kidlington Colts under 10’S

Each year Clifton Dental Studio holds Patient Appreciation Parties where they reward their patients with awards such as “The most improved nervous patient” and “Happiest Patient”. 

Not only this but Clifton Dental are one of our top implementers of community building events and have taken part in the Tooth Fairy Day, a free education day for toddlers. The John Lennon tooth tour, offering FREE mouth cancer screening during oral health awareness month and they also take part in pretty much every Nationwide charity event from Christmas Jumper  Day to Macmillan Coffee Morning and even auctioning off signed celebrity memorabilia.

These are just a few of the ways the team at MPOD can help you build your pillar in your community. 

Did You Help Your Community During The Pandemic?

This was a big one for our members and the uptake was outstanding, across the Country we held webinars with ideas on how to help within the community during this crisis. 

We felt it was important to get our members involved in helping people less fortunate, by helping with shopping, food bank collections, collecting prescriptions, hand delivering Invisalign for patients who were in mid treatment and even offering their lines open just for a chat. Some members signed up to assist the NHS in hot clinics and others offered FREE exercise classes online. 

It was also important for our members to reach out to their patients especially the ones who were mid treatment, with temporary implants or crowns etc. This was done via phone and email but also the team supplied us with videos on treating dental emergencies at home and reassuring videos to let everyone know they are still there on the phone, this service was for everyone not just their patients.

Taking Community Spirit To the Next Level

When things started to open back up it was important to keep things local and support each other by buying local supporting local businesses. As marketers we made the use of everything possible to share and promote the local businesses of our members. 

One team that took on our post lockdown challenge was Taylored Dental Care, Taylored Dental hosted a competition to find their Local Lockdown Hero. By putting up posters and posting on social media it wasn’t long until the nominations were flying in! After 2 weeks they did a random draw to reveal the winner of FREE tooth whitening worth just under £500 and also the Local Lockdown Hero trophy. It is safe to say that Taylored Dental Care are well on their way to building a strong and permanent pillar in their community.

To find out how we can help you grow your practice and your team get in touch today. ⁠ ⁠

Call the team on 0113 827 2249 or email Vicki@MpodTeam.Com⁠ 

Have You Started Playing Mini Games Yet?

What Is A Mini Game And How Do You Play?

Here at MPOD Connect we love playing Mini Games… Why?  well we feel great when we achieve the goals we’ve set up and  receiving the fab prizes, over the years we have had so many, we’re always going for coffee and cake and I can’t tell you how many bottles of wine we’ve won, not to mention the lunches and dinners  we’ve been on. Mini games help to keep us all motivated and on track for the goals we are looking to achieve.  

At the moment we are playing a Mini Game right up until the end of the year, Our theme is “We Grow By Referrals, Please Don’t Keep us a Secret” we have some space available throughout the UK, this month we are focusing on Manchester and Liverpool, then in November we will focus on Berkshire and Coventry, then December, Hull and Hertfordshire So if you know anyone who would benefit from working with us please introduce us.

Loads of our clients play Mini Games with great success too, so if you have never played a Mini Game then you should seriously consider doing so especially with what’s going on in the world at the moment, we all need a bit of fun to brighten our days up.

So today I wanted to tell you… What a Mini Game is, how to play a Mini Game and why YOU and your TEAM should play them.  

A Mini Game is a short-term activity designed to correct a weakness or pursue an opportunity in your practice. Mini games are designed to be fun and engaging and allow the whole team to play and work toward a team/practice goal.

Not only that Mini Games are like mini-incentive  plans; they’re a way to motivate your team on a day to day basis to make improvements that will add up to year-long successes and can be aimed to increase revenue or introduce a new system or software to the practice.

Make sure you get the team involved from the start with all the planning, this way the game will be a success as the team have got buy in from the very beginning.

What does a Mini Game consist of?  

A theme – Mini Games have a theme that energises the players and propels the overall game. So make sure you choose a good one!

A goal – this has to be realistic and agreed by the whole team

A timeframe for play – I wouldn’t suggest no more than a few weeks, otherwise it can get a bit boring

A scoreboard – Make it colourful and fun

Team incentives – along the way have a prize each week on the build-up to the bigger picture, maybe a coffee and cake or a bottle of wine.

A reward for reaching your goal – It might be a team prize or an individual prize, maybe a lunch out or a team day/evening.  

Lastly don’t forget if you need a hand setting up your Mini Game get in touch I have lots of resources I can share.  

Until next time 


P.S To find out how we can help you grow your practice and your team get in touch today. ⁠
⁠Call the team on 0113 827 2249 or email Vicki@MpodTeam.Com⁠ 

Making The Most From Your Free Google Services

Isn’t it about time you focussed some time on Google Maps?

For many dental practices, and businesses for that matter, Google Maps is something that is setup on day 1 and forgotten about. I do not understand this logic. If you look at your Google Maps insights through Google MyBusiness you can see just how effective Maps can be.

Let us look at the benefits to begin with-

  • It’s free
  • It’s the main source of your online reviews
  • You can showcase your results through video and photo
  • You can promote offers and news updates using posts

And in addition to that its where people get directions to your business and often where they find a phone number. So, I think you will agree at this point that it has got value.

The other major bonus of a well-kept maps listing is your position in Google search results. We know that the paid PPC ads will be the top of the page, but more often than not, maps are just below the paid ads and more importantly above the organic listings where many people will spend thousands on SEO to be number 1. The truth is being number 1 for SEO in the organic rankings quite often means you are actually 8th on the page. Not great!

So, rather than throwing money at SEO, why not spend some time updating your maps listing at no cost, unless you want us to do it on a regular basis as part of our social media packages.google maps blog

Let us have a look at some results. The above table shows the key metrics we measure when looking at your Google Maps – Actions taken, website clicks, direction requests and phone calls. The figures you are looking at are taken from one of our clients Insights over the summer. As a test, and to prove a point we started to add before and after photos, new team photos, videos and weekly post updates to the maps listing. Just look at the results we achieved in just 3 months. Percentage wise the difference in all metrics is huge.

But why is the difference so great? Simply put, this client’s competitors are not doing anything with their maps, meaning we were able to dominate the market in just a short space of time.

As I said earlier, we offer maps management as part of our Social Media packages, please visit www.mpodconnect.co.uk/impact-social-media to find out more.

What makes MPOD Connect different from the rest?

What makes MPOD Connect different from the rest?

It’s a question we commonly get asked by new potential clients, why you, why should I believe that you are the right marketing company for me? I cannot really comment on the work that other companies do, but what I can say is that we are very focussed on data and results, and I believe that it’s what makes us different.

What makes MPOD Connect different from the restYou see we measure everything that is relevant. I am not talking about those reports that you see that detail everything from website hits, bounce rates, session duration and unique page views, I’m talking about the data that actually makes a difference to your practice.

We have reviewed the data that we send to our clients now. We used to hit them with a barrage of Google Analytics stats, but do you know what? They never did anything with the information because it was not relevant to them as practice owners. We instead choose to focus and analyse where your leads come from, what percentage of them convert and what did that cost you.

We actively work with our clients to understand what they really want to see rather than baffling them with statistics that make us look good.

Now don’t get me wrong. We do not ignore other metrics, we just don’t feel the need to pass on every bit of data, that is our job to analyse not yours. In addition to the reports and benchmarking figures that we produce we also provide a monthly overview video whereby a team member breaks down the information for the practice owner in terms that are meaningful and easy to understand.

We have client data going back several years which enables us to predict Google PPC spend and projected returns, call volumes and completed online forms. As a result, any recommendations that are made to our clients are based on facts rather than just hit and hope.

Taking things to the next level

What makes MPOD Connect different from the rest

Over the last 12 months we have been working with a select few clients to develop a reporting dashboard that enables the practice to track all leads that come through but more importantly provides us with real time data on their entire lead generation and conversion process.

With a simple click we can see what value of leads are at each stage of the buying process, identify any blockages to the lead flow and see what treatments are producing new patients.

This dashboard then gives us the power to recommend immediate changes in pay per click budgets and campaigns. We can see if the composite bonding campaign is actually converting more high profit ceramic cases for example, or if we would get better value from moving the ortho budget to smile makeovers.

Are you tracking the right data?

What makes MPOD Connect different from the rest

One of the important decisions that we make for our clients during the initial lockdown period was to reduce Google PPC spend. We then observed and tracked changes in the cost per clicks for high treatment related campaigns.

This enabled us to make quick changes to our client campaigns to ensure that they were able to take advantage of the much lower spends. Without that focus on the right data we would not have been able to make these value adjustments that had such a significant positive impact on our clients when they needed it most.

Unfortunately, not all practices out there had someone to look and report on the right data, and they ended up wasting 100’s of pounds on campaigns that simply were never going to work.

So, you asked what makes us different from the rest and there is your answer. If you would like MPOD Connect to review your data and performance, why not sign up a Free 20 Minute Discovery Call today.

T: 0113 827 2249

E: vicki@mpodteam.com

What Is Instagram Reels?

What is Instagram Reels?

Instagram Reels is a brand-new feature to create instant fun and engaging video content.

It is remarkably similar to TikTok, where Instagram users can record and edit 15-second video clips set to music and share them to their Stories, IG Feed, and the new Reels tab on a user’s profile.

This will only show here once you have posted your first Reel.

How To Post on Reels

When it comes to Reels its amazingly easy to use and edit, adding music, different speeds, effects and timers. You can record or select a video from your library to add to the reel.

Just click the camera icon at the top left of your device the same as you would to create a story.

With the launch of this new feature Instagram stories have also had an upgrade giving you 3 main options all in the same place.

  • Live
  • Story
  • Reel

Once your post is live it has the chance to be shown in the featured section on the explore page of Instagram.

According to Instagram, “If your reel is featured in Explore, you’ll receive a notification. Featured reels are a selection of public reels chosen by Instagram to help you discover original content we hope will entertain and inspire you.”

We are yet to see any challenges coming across yet but I’m pretty sure it wont be long before we see a trend of Reel dance and fitness challenge so famous on TikTok.

Have a great day! 

Jay Dickens

Personal Success and Social Media Manager

P.S To find out how we can help you grow your practice and your team get in touch today. ⁠ ⁠

Call the team on 0113 827 2249 or email Vicki@MpodTeam.Com⁠ 

Are Your Team Motivated?

Ways To Reward & Motivate Your Team 

We all know that businesses with motivated teams succeed. Competition and diverse workforce composition require building a culture that makes team members feel included and meaningful to your practice.

These days, you’d be hard-pressed to find a business leader that isn’t talking about team engagement; after all, research has shown that highly engaged teams are 21% more productive, 22% more profitable, and exhibit significantly lower employee turnover.

We at MPOD have been handing out Spot Prizes for some time now, even during lockdown we kept a tally of everyone’s score when a team member awarded another team member a prize. We also carried on our normal Star of the Month and renamed it Star of the Lockdown. Using these two things during lockdown really helped to keep the team motivated and more productive.

Motivating your team is easy with a little creativity.

Here’s a starter list of ways to reward and recognise your team. Make someone’s day with modern rewards and recognition.

  1. Reward and recognise effort, not just performance
    Performance is important, but so are behaviours like contributing ideas, collaborating and supporting others. Recognising this behaviour can reinforce and motivate continued effort.

  2. Document and share the memories
    Milestones, events, achievements deserve to be remembered – and then recognised. Document moments when teams became closer or achieved together. You’ll thank yourself when it comes to the time to motivate.

  3. Let peers nominate other peers
    For achievements, dedication and hard work. Start a poll and then share the results. Making recognition public multiplies the ‘feel good’ effect. All our team give the spot prizes to each other.

  4. Say “thank you”
    This could be by writing a card or thanking your team member at your huddle. Be specific. The validation and encouragement you provide is more impactful than most people assume.

  5. Connect your team with mentors and other professionals
    Career growth ranks consistently as one of the top 3 drivers of team engagement.

  6. Send a small reward with your recognition
    Rewards that surprise, and are unexpected, are remembered, no matter how big or small. Give them choice in their rewards or give them something they’ll use and love.  
  1. Think about their families
    Consider rewards that can be given to, or shared with families and friends.

  2. Start a sports league or do a wellness activity
    Getting active and getting out of the office can be a huge energy and morale booster. It’s an opportunity to bond.

  3. Get Sporty
    Send a team member to see their favourite sports team.Nothing is more exciting

  4. Give money towards a holiday/night away
    The stipulation? When they get back they have to present to the team on where they went and what they did. 

However you decide to give recognition to get your team motivated and engaged, above all make it fun!

Until next time


P.S To find out how we can help you grow your practice and your team get in touch today. ⁠ ⁠
Call the team on 0113 827 2249 or email Vicki@MpodTeam.Com⁠

If You’re Going To Do It, Do It Right!

are you marketing your practice on social media? cally gedge advises on how to encourage patient interaction

If you’re going to do it, do it right!Are you bogged down with the overwhelming task of managing social media? My personal take is if you are going to do it, do it right. Social media is a time vampire, it’s labour intensive, you have to sustain the content, the content has to be rich and relatable, and you have to get results from your investment (this is key).

Unless you have the best measurement process internally, you won’t be able to measure any of the above – and this is the big mistake a lot of businesses make. Social media is a platform for lead generation and, although in parts free, it’s a false economy if you are investing time and energy into it and can not tell me what your results are due to poor measurement processes. I advise you to look into this and get clarity on where your leads actually come from.

Ask yourself these three questions: are they high quality? Are they what you expect from your time and effort? Did they move forward into treatment?

Video Content

If you’re going to do it, do it right!Take a look at your posts – are they really what your prospects and patients want to see? As dental professionals you may love nothing more than to see a big retracted mouth shot in detail showing every angle of your own work for your colleague and peers. This is not a bad thing, you should be extremely proud of every perfectly placed titanium implant screw, complex extractions and in-chair detailed procedures.

As much as you love to see these and show off your cases, this is not what your followers want to see. They want to see real people, real stories and real reviews. Here are some tips to think about. Why are you different? Why do you charge more? Yes, this is a good thing. Why should they come to you and not your competitors? The best way to do this is with video content (yes, I feel you rolling your eyes), but do you want more followers, more engagement and better content? It’s not going to be easy, but it will be worth it.

The most important thing to remember is it’s about your team. Your followers need to see everyone – nurses, treatment coordinators, therapists and of course the dentists. Our clients find that when using video, not only have they seen increased engagement, but also increased team bonding and confidence skyrockets in all team members. It’s all about building trust, influence and persuasion. You’ve got so much to share as your practices and teams are brilliant, so why not show the world.

Remember, prospects want social proof not glossy videos. WHICH PLATFORMS AND WHERE? You have Facebook, Instagram, Twitter and Messenger to name the important platforms. Then, within those, you have hashtags, stories, highlights, insights, influencers, Instagram TV, Messenger, ad management – the list is endless. You then have to keep up with what’s new and relevant, how each demographic is using these platforms, and how this relates to the treatments or patient types you want to attract.

If you are trying to manage this inhouse, then I would suggest for you to use one platform to build up a process that works well and move onto another. Basically, do one thing and do it brilliantly, so you don’t get overwhelmed. The biggest mistake is to ask a younger team member to manage the role because they love social media.

This is a big no – team members are great to upload stories to the platform, but not to manage and measure your social media strategy. If you don’t get great results and struggle with this, then invest in advice from a professional. As mentioned above, it’s a time vampire. So, go out there and get those like minded patients who match your practice.

Good luck
P.S To find out how we can help you grow your practice and your team get in touch today. ⁠ ⁠
Call the team on 0113 827 2249 or email Vicki@MpodTeam.Com⁠

Team Morale

How Team Morale Can Make – Or Break  
Your Dental Practice

Team morale can make or break your dental practice. It’s a bold statement, but there are several reasons why it is true.

The morale of every member of your team impacts other team members, your patients, and over time, even your ROI. If you want your dental practice to be a success, team morale needs to be a priority.

An unhappy team are less productive.When a member of your team is unhappy in their job, they work more slowly, are less efficient, and are less likely to “go the extra mile” to ensure a great patient experience. When an unhappy team member isn’t giving a great patient experience, that patient is less likely to be a repeat patient and unlikely to refer anyone else to your practice. Over time, this could potentially cost you dozens of patients and thousands of pounds.

An unhappy team member will make other team members unhappy. When one person is feeling unmotivated, unappreciated, or disgruntled, their attitude affects those around them. Other team members are forced to work harder to compensate for the lack of productivity.

One person complaining about being unhappy can hurt the morale of every other person in your practice. What starts as a seemingly small problem can fast gain momentum if it isn’t addressed quickly and correctly.

An unhappy team member is more likely to quit. On the surface, this may seem like a good thing: take the poor attitude and low morale out of the equation. However, the cost of finding, hiring, and training a replacement can be high. Even more, the most common reason why an employee quits a job is that they feel unappreciated and/or unsupported by management. Chances are good that if one of your team feels that way, others aren’t far behind.

What You Can Do?

Overcome team morale issues with good leadership. As the dentist and owner of your practice, you are the primary person your team is looking to for leadership. Hold yourself accountable to your team for following through on your promises. Deal with conflicts as soon as they arise. Have an open door policy that makes your team feel comfortable coming to you with problems, so you can address them before they become unmanageable.

Hold regular effective team meetings and 1 to 1’s to ensure every team member understands their place in your vision for the practice. Recognise individual and team successes. Show appreciation. Ensure that you are supportive of any team member empowered to make decisions. If you need to coach them on a change in policy, do so privately to avoid undermining their authority.

You are the leader of your team. The trust, support, recognition, appreciation, and respect you give to your team is the foundation of your team’s morale. When you create a great working environment, your team morale is high. And high team morale creates a better patient experience and greater productivity, which benefits everyone. To ensure your practice thrives, make your team’s morale a priority.

Until next time
P.S To find out how we can help you grow your practice and your team get in touch today. ⁠ ⁠
Call the team on 0113 827 2249 or email Vicki@MpodTeam.Com⁠

 

User-Generated Content

Are You Taking Advantage Of Your
User-Generated Content?

What Is UGC? 
User-Generated Content (UGC) is any type of content, whether it’s a photo, video or branded image, that is created by any type of social media user, then posted to Instagram tagging you in the post or mentioning you in the captions. This is creating your UGC.

Why Use UGC?
It’s proven that millennials trust UGC more than any other type of social media content because it allows you to share the voice of your patients directly, think of it as a visual review.

Social Media platforms (feeds) are sacred to the users, so tagging you in or using your hashtags is an honour, don’t waste it!

How To Monitor Your UGC?
Keeping on top of your Instagram UGC alone can be time consuming, we recommend reposting from Tagged Posts, Mentions, Locations and direct feeds of interest i.e. your team’s pages, to get the best reach, engagement and increased followers. 

Here at MPOD Connect with our IMPACT product we have NEW software that collects most of this information and allows us to share this direct across all platforms, not ONLY Instagram like apps such as Repost. 

P.S To find out how we can help you grow your practice and your team get in touch today. ⁠ ⁠
Call the team on 0113 827 2249 or email Vicki@MpodTeam.Com⁠

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Tel: 0113 827 2249  Email: talk2us@mpodconnect.co.uk

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