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Are Your Team Motivated?

Ways To Reward & Motivate Your Team 

We all know that businesses with motivated teams succeed. Competition and diverse workforce composition require building a culture that makes team members feel included and meaningful to your practice.

These days, you’d be hard-pressed to find a business leader that isn’t talking about team engagement; after all, research has shown that highly engaged teams are 21% more productive, 22% more profitable, and exhibit significantly lower employee turnover.

We at MPOD have been handing out Spot Prizes for some time now, even during lockdown we kept a tally of everyone’s score when a team member awarded another team member a prize. We also carried on our normal Star of the Month and renamed it Star of the Lockdown. Using these two things during lockdown really helped to keep the team motivated and more productive.

Motivating your team is easy with a little creativity.

Here’s a starter list of ways to reward and recognise your team. Make someone’s day with modern rewards and recognition.

  1. Reward and recognise effort, not just performance
    Performance is important, but so are behaviours like contributing ideas, collaborating and supporting others. Recognising this behaviour can reinforce and motivate continued effort.

  2. Document and share the memories
    Milestones, events, achievements deserve to be remembered – and then recognised. Document moments when teams became closer or achieved together. You’ll thank yourself when it comes to the time to motivate.

  3. Let peers nominate other peers
    For achievements, dedication and hard work. Start a poll and then share the results. Making recognition public multiplies the ‘feel good’ effect. All our team give the spot prizes to each other.

  4. Say “thank you”
    This could be by writing a card or thanking your team member at your huddle. Be specific. The validation and encouragement you provide is more impactful than most people assume.

  5. Connect your team with mentors and other professionals
    Career growth ranks consistently as one of the top 3 drivers of team engagement.

  6. Send a small reward with your recognition
    Rewards that surprise, and are unexpected, are remembered, no matter how big or small. Give them choice in their rewards or give them something they’ll use and love.  
  1. Think about their families
    Consider rewards that can be given to, or shared with families and friends.

  2. Start a sports league or do a wellness activity
    Getting active and getting out of the office can be a huge energy and morale booster. It’s an opportunity to bond.

  3. Get Sporty
    Send a team member to see their favourite sports team.Nothing is more exciting

  4. Give money towards a holiday/night away
    The stipulation? When they get back they have to present to the team on where they went and what they did. 

However you decide to give recognition to get your team motivated and engaged, above all make it fun!

Until next time


P.S To find out how we can help you grow your practice and your team get in touch today. ⁠ ⁠
Call the team on 0113 827 2249 or email Vicki@MpodTeam.Com⁠

If You’re Going To Do It, Do It Right!

are you marketing your practice on social media? cally gedge advises on how to encourage patient interaction

If you’re going to do it, do it right!Are you bogged down with the overwhelming task of managing social media? My personal take is if you are going to do it, do it right. Social media is a time vampire, it’s labour intensive, you have to sustain the content, the content has to be rich and relatable, and you have to get results from your investment (this is key).

Unless you have the best measurement process internally, you won’t be able to measure any of the above – and this is the big mistake a lot of businesses make. Social media is a platform for lead generation and, although in parts free, it’s a false economy if you are investing time and energy into it and can not tell me what your results are due to poor measurement processes. I advise you to look into this and get clarity on where your leads actually come from.

Ask yourself these three questions: are they high quality? Are they what you expect from your time and effort? Did they move forward into treatment?

Video Content

If you’re going to do it, do it right!Take a look at your posts – are they really what your prospects and patients want to see? As dental professionals you may love nothing more than to see a big retracted mouth shot in detail showing every angle of your own work for your colleague and peers. This is not a bad thing, you should be extremely proud of every perfectly placed titanium implant screw, complex extractions and in-chair detailed procedures.

As much as you love to see these and show off your cases, this is not what your followers want to see. They want to see real people, real stories and real reviews. Here are some tips to think about. Why are you different? Why do you charge more? Yes, this is a good thing. Why should they come to you and not your competitors? The best way to do this is with video content (yes, I feel you rolling your eyes), but do you want more followers, more engagement and better content? It’s not going to be easy, but it will be worth it.

The most important thing to remember is it’s about your team. Your followers need to see everyone – nurses, treatment coordinators, therapists and of course the dentists. Our clients find that when using video, not only have they seen increased engagement, but also increased team bonding and confidence skyrockets in all team members. It’s all about building trust, influence and persuasion. You’ve got so much to share as your practices and teams are brilliant, so why not show the world.

Remember, prospects want social proof not glossy videos. WHICH PLATFORMS AND WHERE? You have Facebook, Instagram, Twitter and Messenger to name the important platforms. Then, within those, you have hashtags, stories, highlights, insights, influencers, Instagram TV, Messenger, ad management – the list is endless. You then have to keep up with what’s new and relevant, how each demographic is using these platforms, and how this relates to the treatments or patient types you want to attract.

If you are trying to manage this inhouse, then I would suggest for you to use one platform to build up a process that works well and move onto another. Basically, do one thing and do it brilliantly, so you don’t get overwhelmed. The biggest mistake is to ask a younger team member to manage the role because they love social media.

This is a big no – team members are great to upload stories to the platform, but not to manage and measure your social media strategy. If you don’t get great results and struggle with this, then invest in advice from a professional. As mentioned above, it’s a time vampire. So, go out there and get those like minded patients who match your practice.

Good luck
P.S To find out how we can help you grow your practice and your team get in touch today. ⁠ ⁠
Call the team on 0113 827 2249 or email Vicki@MpodTeam.Com⁠

Team Morale

How Team Morale Can Make – Or Break  
Your Dental Practice

Team morale can make or break your dental practice. It’s a bold statement, but there are several reasons why it is true.

The morale of every member of your team impacts other team members, your patients, and over time, even your ROI. If you want your dental practice to be a success, team morale needs to be a priority.

An unhappy team are less productive.When a member of your team is unhappy in their job, they work more slowly, are less efficient, and are less likely to “go the extra mile” to ensure a great patient experience. When an unhappy team member isn’t giving a great patient experience, that patient is less likely to be a repeat patient and unlikely to refer anyone else to your practice. Over time, this could potentially cost you dozens of patients and thousands of pounds.

An unhappy team member will make other team members unhappy. When one person is feeling unmotivated, unappreciated, or disgruntled, their attitude affects those around them. Other team members are forced to work harder to compensate for the lack of productivity.

One person complaining about being unhappy can hurt the morale of every other person in your practice. What starts as a seemingly small problem can fast gain momentum if it isn’t addressed quickly and correctly.

An unhappy team member is more likely to quit. On the surface, this may seem like a good thing: take the poor attitude and low morale out of the equation. However, the cost of finding, hiring, and training a replacement can be high. Even more, the most common reason why an employee quits a job is that they feel unappreciated and/or unsupported by management. Chances are good that if one of your team feels that way, others aren’t far behind.

What You Can Do?

Overcome team morale issues with good leadership. As the dentist and owner of your practice, you are the primary person your team is looking to for leadership. Hold yourself accountable to your team for following through on your promises. Deal with conflicts as soon as they arise. Have an open door policy that makes your team feel comfortable coming to you with problems, so you can address them before they become unmanageable.

Hold regular effective team meetings and 1 to 1’s to ensure every team member understands their place in your vision for the practice. Recognise individual and team successes. Show appreciation. Ensure that you are supportive of any team member empowered to make decisions. If you need to coach them on a change in policy, do so privately to avoid undermining their authority.

You are the leader of your team. The trust, support, recognition, appreciation, and respect you give to your team is the foundation of your team’s morale. When you create a great working environment, your team morale is high. And high team morale creates a better patient experience and greater productivity, which benefits everyone. To ensure your practice thrives, make your team’s morale a priority.

Until next time
P.S To find out how we can help you grow your practice and your team get in touch today. ⁠ ⁠
Call the team on 0113 827 2249 or email Vicki@MpodTeam.Com⁠

 

User-Generated Content

Are You Taking Advantage Of Your
User-Generated Content?

What Is UGC? 
User-Generated Content (UGC) is any type of content, whether it’s a photo, video or branded image, that is created by any type of social media user, then posted to Instagram tagging you in the post or mentioning you in the captions. This is creating your UGC.

Why Use UGC?
It’s proven that millennials trust UGC more than any other type of social media content because it allows you to share the voice of your patients directly, think of it as a visual review.

Social Media platforms (feeds) are sacred to the users, so tagging you in or using your hashtags is an honour, don’t waste it!

How To Monitor Your UGC?
Keeping on top of your Instagram UGC alone can be time consuming, we recommend reposting from Tagged Posts, Mentions, Locations and direct feeds of interest i.e. your team’s pages, to get the best reach, engagement and increased followers. 

Here at MPOD Connect with our IMPACT product we have NEW software that collects most of this information and allows us to share this direct across all platforms, not ONLY Instagram like apps such as Repost. 

P.S To find out how we can help you grow your practice and your team get in touch today. ⁠ ⁠
Call the team on 0113 827 2249 or email Vicki@MpodTeam.Com⁠

Working Environment

Is Your Working Environment A Happy One?

Did you know that a happy (and healthy) employee is a productive employee? Creating the right working and office space environment is so important as people who enjoy their jobs are more likely to engage thoroughly with their work.  

It’s always been a priority here at MPOD Connect to make sure that everyone is happy, and that is why our monthly one-to-ones always take place. Not only do we focus on our highlights, we also discuss any challenges so that any issues are nipped in the bud straightaway. 

Appreciation and recognition are part of our culture and ethos, which goes a long way to creating a happy working environment. But what hasn’t always been a priority for us is keeping the office environment tidy.

When one of our client’s recently told us that they wanted to visit our offices in Spain, we were delighted that they wanted to take time out of their holiday to drop by and say hello. Tidying up our office environment then became a priority. Don’t get me wrong, our office is cleaned every week, bins emptied, workspaces dusted etc., but when we actually stepped back to look critically at our office space, we realised the sheer number of boxes and clutter we had. It was time to have a Spring Clean!

Out went the old metal shelving and in came some brand-new cabinets; folders and workspaces were decluttered. All the boxes that had been stacked up waiting to be cleared out, were finally sifted through and what we didn’t need to keep got thrown in the recycle bin while everything else went into storage.  

Our terrace space finally became a terrace again and the table and chairs could finally be sat at to have our breaks or eat lunch. The clutter was finally gone and in came some beautiful plants.

All our Appreciation Certificates for our X years of service for each team member were finally displayed on the walls and pictures were finally hung. 

What a difference this has made. I cannot begin to tell you how it feels to be in a better working environment where there is less clutter. It feels like you want to keep it tidy and not add to any clutter as the clutter is no longer there. It has made such a difference to how I feel, it’s great. 

Do you know how your team feel about their working environment, are they happy with their space? Do they have everything they need to work effectively and productively?

P.S To find out how we can help you grow your practice and your team get in touch today. ⁠ ⁠
Call the team on 0113 827 2249 or email Vicki@MpodTeam.Com⁠

 

“If you get the culture right, most of the other stuff will just take care of itself.”

– Tony Hsiesh, CEO of Zappos.com

Veneers And Braces Marketing

When Is A Veneers Lead Not A Veneers Lead?

For any of you that has access to the MPOD Facebook group you would have seen a quick video I recorded talking about the challenges and opportunities with veneers marketing and converting those leads.

It’s such an important issue I decided to do an article on it as well. Let’s start from the beginning. The challenge was veneers enquiries were not converting to new patients. Why? Because during the consultation the only treatment that was discussed was veneers.

Hold on one second, surely you should present information regarding veneers to someone who is asking about veneers? Of course you do, but it doesn’t stop there.

What you need to understand is that someone that is searching for veneers on Google is searching for a solution to their smile. They use a term like veneers because it’s familiar and they have a basic understanding of what a veneer is. They use the search term ‘veneers’ through lack of knowledge and a lack of alternative search terms.

Therefore, don’t just speak to the prospect about veneers as this person could be helped in other ways. Talk to them about veneers, but maybe look at cosmetic bonding, maybe look at braces, maybe it’s a combination of a couple of treatments. Treat these veneers leads as cosmetic dentistry leads or better yet as smile makeover leads. It’s the reason we developed the Smile Makeover System to capture these prospects.

I always look at a veneers marketing campaign the same way as I look at lingual braces campaigns or denture campaigns. It’s a great way to start up a conversation but it doesn’t mean that the patient will end up having that treatment.

You guys are the experts, present all the solutions and present the pros and cons of each one. Educate the lead with your knowledge and always think of the end goal. Does that person want a veneer, or do they just want a better-looking smile? By focussing on their concern and their goal you are more likely to be able to deliver an answer that suits the prospects and converts them into a paying patient.

If you want to know more about the Smile Makeover System that I mentioned please let us know.

Until next time.

P.S To find out how we can help you grow your practice and your team get in touch today. ⁠ ⁠
Call the team on 0113 827 2249 or email Vicki@MpodTeam.Com⁠

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Tel: 0113 827 2249  Email: talk2us@mpodconnect.co.uk

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