mpod connect marketing for dentists

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Working Environment

Is Your Working Environment A Happy One?

Did you know that a happy (and healthy) employee is a productive employee? Creating the right working and office space environment is so important as people who enjoy their jobs are more likely to engage thoroughly with their work.  

It’s always been a priority here at MPOD Connect to make sure that everyone is happy, and that is why our monthly one-to-ones always take place. Not only do we focus on our highlights, we also discuss any challenges so that any issues are nipped in the bud straightaway. 

Appreciation and recognition are part of our culture and ethos, which goes a long way to creating a happy working environment. But what hasn’t always been a priority for us is keeping the office environment tidy.

When one of our client’s recently told us that they wanted to visit our offices in Spain, we were delighted that they wanted to take time out of their holiday to drop by and say hello. Tidying up our office environment then became a priority. Don’t get me wrong, our office is cleaned every week, bins emptied, workspaces dusted etc., but when we actually stepped back to look critically at our office space, we realised the sheer number of boxes and clutter we had. It was time to have a Spring Clean!

Out went the old metal shelving and in came some brand-new cabinets; folders and workspaces were decluttered. All the boxes that had been stacked up waiting to be cleared out, were finally sifted through and what we didn’t need to keep got thrown in the recycle bin while everything else went into storage.  

Our terrace space finally became a terrace again and the table and chairs could finally be sat at to have our breaks or eat lunch. The clutter was finally gone and in came some beautiful plants.

All our Appreciation Certificates for our X years of service for each team member were finally displayed on the walls and pictures were finally hung. 

What a difference this has made. I cannot begin to tell you how it feels to be in a better working environment where there is less clutter. It feels like you want to keep it tidy and not add to any clutter as the clutter is no longer there. It has made such a difference to how I feel, it’s great. 

Do you know how your team feel about their working environment, are they happy with their space? Do they have everything they need to work effectively and productively?

P.S To find out how we can help you grow your practice and your team get in touch today. ⁠ ⁠
Call the team on 0113 827 2249 or email Vicki@MpodTeam.Com⁠

 

“If you get the culture right, most of the other stuff will just take care of itself.”

– Tony Hsiesh, CEO of Zappos.com

Veneers And Braces Marketing

When Is A Veneers Lead Not A Veneers Lead?

For any of you that has access to the MPOD Facebook group you would have seen a quick video I recorded talking about the challenges and opportunities with veneers marketing and converting those leads.

It’s such an important issue I decided to do an article on it as well. Let’s start from the beginning. The challenge was veneers enquiries were not converting to new patients. Why? Because during the consultation the only treatment that was discussed was veneers.

Hold on one second, surely you should present information regarding veneers to someone who is asking about veneers? Of course you do, but it doesn’t stop there.

What you need to understand is that someone that is searching for veneers on Google is searching for a solution to their smile. They use a term like veneers because it’s familiar and they have a basic understanding of what a veneer is. They use the search term ‘veneers’ through lack of knowledge and a lack of alternative search terms.

Therefore, don’t just speak to the prospect about veneers as this person could be helped in other ways. Talk to them about veneers, but maybe look at cosmetic bonding, maybe look at braces, maybe it’s a combination of a couple of treatments. Treat these veneers leads as cosmetic dentistry leads or better yet as smile makeover leads. It’s the reason we developed the Smile Makeover System to capture these prospects.

I always look at a veneers marketing campaign the same way as I look at lingual braces campaigns or denture campaigns. It’s a great way to start up a conversation but it doesn’t mean that the patient will end up having that treatment.

You guys are the experts, present all the solutions and present the pros and cons of each one. Educate the lead with your knowledge and always think of the end goal. Does that person want a veneer, or do they just want a better-looking smile? By focussing on their concern and their goal you are more likely to be able to deliver an answer that suits the prospects and converts them into a paying patient.

If you want to know more about the Smile Makeover System that I mentioned please let us know.

Until next time.

P.S To find out how we can help you grow your practice and your team get in touch today. ⁠ ⁠
Call the team on 0113 827 2249 or email Vicki@MpodTeam.Com⁠

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MPOD Connect Your Award Winning Dental Marketing Partner

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MPOD Connect

Tel: 0113 827 2249  Email: talk2us@mpodconnect.co.uk

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