Veneers And Braces Marketing
When Is A Veneers Lead Not A Veneers Lead?
For any of you that has access to the MPOD Facebook group you would have seen a quick video I recorded talking about the challenges and opportunities with veneers marketing and converting those leads.
It’s such an important issue I decided to do an article on it as well. Let’s start from the beginning. The challenge was veneers enquiries were not converting to new patients. Why? Because during the consultation the only treatment that was discussed was veneers.
Hold on one second, surely you should present information regarding veneers to someone who is asking about veneers? Of course you do, but it doesn’t stop there.
What you need to understand is that someone that is searching for veneers on Google is searching for a solution to their smile. They use a term like veneers because it’s familiar and they have a basic understanding of what a veneer is. They use the search term ‘veneers’ through lack of knowledge and a lack of alternative search terms.
Therefore, don’t just speak to the prospect about veneers as this person could be helped in other ways. Talk to them about veneers, but maybe look at cosmetic bonding, maybe look at braces, maybe it’s a combination of a couple of treatments. Treat these veneers leads as cosmetic dentistry leads or better yet as smile makeover leads. It’s the reason we developed the Smile Makeover System to capture these prospects.
I always look at a veneers marketing campaign the same way as I look at lingual braces campaigns or denture campaigns. It’s a great way to start up a conversation but it doesn’t mean that the patient will end up having that treatment.
You guys are the experts, present all the solutions and present the pros and cons of each one. Educate the lead with your knowledge and always think of the end goal. Does that person want a veneer, or do they just want a better-looking smile? By focussing on their concern and their goal you are more likely to be able to deliver an answer that suits the prospects and converts them into a paying patient.
If you want to know more about the Smile Makeover System that I mentioned please let us know.
Until next time.
P.S To find out how we can help you grow your practice and your team get in touch today.
Call the team on 0113 827 2249 or email Vicki@MpodTeam.Com